UEFA Champions League News,Livescores and Entertainement at www.eurochampsleague.com

The UEFA Champions League, which evolved from the European Champion Clubs' Cup, is a seasonal club football competition organized by UEFA since 1992 (or overall in its older format since 1955) for the most successful football clubs in Europe. The prize, the European Champion Clubs' Cup (more commonly known as the European Cup), is one of the most prestigious club trophies in the sport. The UEFA Champions

The tournament consists of several stages. In the present format it begins in mid-July with three preliminary knockout qualifying rounds. The 16 surviving teams join 16 seeded teams in a group stage. Eight group winners and eight runners-up enter the final knockout rounds, which end with the final match in May. Previously only the champions of their respective national league could participate in the competition; however, this was changed in 1997 to allow the runners-up of the stronger leagues to compete as well.

Like the FIFA World Cup, the UEFA Champions League is sponsored by a group of multinational corporations, in contrast to the single main sponsor of either the Barclays Premier League, the Copa Santander Libertadores or Serie A TIM. When the Champions League was created in 1992, it was decided that a maximum of eight companies should be allowed to sponsor the event, with each corporation being allocated four advertising boards around the perimeter of the pitch, as well as logo placement at pre- and post-match interviews and a certain number of tickets to each match. This, combined with a deal to ensure tournament sponsors were given priority on television advertisements during matches, ensured that each of the tournament's main sponsors was given maximum exposure.

The tournament's current main sponsors are: Ford, Heineken (excluding France, where alcohol sponsorship is restricted)MasterCard, Sony - The PlayStation series also sponsors the tournament as one of Sony's brands, Vodafone. Adidas is a secondary sponsor and supplies the official match ball, as they do for all other UEFA competitions (excluding the UEFA Cup).

The competition attracts a huge television audience, not just in Europe, but throughout the world. The matches are broadcast in over 70 countries in more than 40 languages each year, and some important matches can attract over 200 million TV audience, often considered as one of the most watched sports events on TV.

Join the passion of the most important tournament in the World. The UEFA Champions League latest news, pics, results, live scores, game preview and reviews are here. Also predictions, breaking news and entertainment news. At http://eurochampsleague.com.